Interview with Cherie

When we sat down with the team from Fully Promoted (Houston–NW), we thought we were just talking thread counts and T-shirt inks. What we actually got was a masterclass in how brands are built—from choosing a franchise, to picking a location with real foot traffic, to colors, logos, and the gritty, everyday networking that turns a logo into a reputation. If you’re growing a home-service business, a non-profit, or even a school booster club, this convo is worth your notebook. (And if you’re just here for remodeling inspo—hi!—you’ll still love the practical takeaways on making your brand feel as polished as your new bath. For local remodel help, start with a trusted Houston bathroom remodeling company.)

The Backstory: Why Branding Matters (Even If You’re “Just” Local)

Houston is a big city with an even bigger small-business scene. Your competitors can outspend you online, but they can’t out-brand you on the ground if you show up consistently—same colors, same mark, same message—everywhere your customers are. That’s where companies like Fully Promoted come in: they take the abstract (your mission, your vibe) and make it wearable, hand-out-able, and impossible to forget.

What We Talked About (and What We Learned)

• Starting a business: Everyone starts scrappy. The difference is consistency—showing up in the same visual language so people recognize you before they even read your name.
• Buying a franchise: The process is less “Shark Tank,” more “Loan + Playbook.” You’re buying tested systems (vendors, QA, training), which can shave years off the learning curve.
• How to pick a franchise: Look for support in the boring stuff—supply chain, turnaround times, and margins. Pretty catalogs won’t save a project that’s late.
• Choosing a location: In a sprawl like Houston, access beats glamour. Think visibility from the feeder, parking, and proximity to your real customer base (schools, leagues, churches, HOAs, trades).
• Brand colors & logos: Pick a hero color your printer can match on fabric, vinyl, and embroidery. If your Photoshop blue can’t exist in thread, it’s not your brand color.
• Networking & marketing: Real growth = BNI/Chamber/rotary + school sponsorships + “always be helpful.” Swag is not the brand; it’s the reminder of the helpful person behind it.

A Mini-Case: From “Nice Logo” to “We See You Everywhere”

During the episode we broke down how a neighborhood contractor went from a dusty logo to a community fixture in six months. Step one: unify colors across truck magnets, polos, caps, and yard signs. Step two: sponsor Friday night lights and drop useful give-aways (shop towels beat keychains every time). Step three: show up online in the same colors as you show up on-site. End result? When they rolled a truck down Spring Cypress, they got waves—they were known.

Key Takeaways for Small Businesses

• Pick a palette you can actually print/embroider. Share Pantone/HEX with your vendor. Ask for an embroidery thread match at the start.
• Start with the “uniform set.” Polos (client-facing), tees (field), cap (sun), quarter-zip (cool temps). Wear the brand daily.
• Think campaign, not swag. What do you want people to do after they receive it (call, book, donate)? Put the next step on the item.
• Own your geography. Sponsor the school, HOA, or league in your actual service area. Add QR codes for appointments or menus.

Topics We Covered in the Video

• Starting a business (what we’d do again, what we’d skip)
• The process of buying into a franchise
• How to evaluate which franchise to buy
• Location scouting in a city the size of Houston
• Brand colors & logo design that translate to fabric and vinyl
• Networking groups (BNI, Chambers) and trackable marketing

Houston–NW Location (Fully Promoted)

If you need embroidery & screen printing, here’s the shop we spoke with:

Fully Promoted — Houston, TX (NW)
16310 Texas 249 Access Rd, Suite 305
Houston, TX 77064
832-559-2113

Why EZ Bath Cares About Branding (and You Should, Too)

We’re remodelers, but we’re also a Houston small business. The same principles make a bathroom or a brand feel “done”: clear vision, consistent lines, smart materials, and follow-through. If your next step is a better bath, we’ll bring the same rigor to your project—waterproofing you can’t see and finishes you’ll love every day.

Start here for design help rooted in local know-how.

FAQ

Q: How many brand colors should I have?
A: One hero color, one neutral, and an accent is plenty. Fewer colors = easier matching across fabric, print, and web.

Q: Embroidery or screen printing for polos?
A: Embroidery for polos/outerwear (professional and durable). Screen print for tees or large graphics (cost-effective at volume).

Q: What’s the fastest way to look cohesive?
A: Match your truck decals, shirts, and yard signs in the same color codes and logo proportions. Consistency beats complexity.

Q: I’m remodeling—any brand tie-ins?
A: If customers visit your office or storefront bath, echo your palette subtly (towels, art, accents). For homes, we keep the focus on timeless finishes; bring brand colors in with decor.